Athens University of Economics and Business (AUEB), Greece
PhD in Marketing and Communication (Services/Tourism Marketing)
2005 – 2013
Athens University of Economics and Business (AUEB), Greece
Master in Business Administration (MBA)
2002 – 2004
Athens University of Economics and Business (AUEB), Greece
BSc in Marketing and Management Science
RTIN’s Tourism and Hospitality Marketing and Management cover research activities related to the research, segmentation, targeting, positioning and branding of tourism destinations, as well as the design and implementation of marketing management strategies at a firm and destination level. The involved areas range from travel and transport, services marketing, destination marketing and management, branding, public relations and crisis management in hospitality and tourism. Considering the notion of sustainable development hospitality and tourism, the particular research area encapsulates studies elaborating on the role of various stakeholders (locally, regionally, nationally or internationally) in the tourism market (i.e., hotels, travel agents, tour operators, transportation companies, event organizers, destination management organizations, etc.).
Dr. Antonios Giannopoulos is currently Assistant Professor in International Tourism and Hospitality Management, Department of Tourism, Hospitality and Sports at Deree – The American College of Greece. He has taught courses in the areas of tourism marketing, services marketing and research methods. His current teaching involves such courses as Travel and Transport, Destination Management and Marketing in Tourism and Hospitality, Strategic Issues in Tourism and Hospitality, as well as Public Relations in Tourism and Hospitality. He has published in highly ranked academic journals such as Annals of Tourism Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, Journal of Hospitality Marketing & Management, etc. His research interests pertain to the fields of value co-creation, market orientation, internal marketing and destination management. He has presented works and scientific publications on the travel and tourism ecosystem, value co-creation in services and destination branding combined with invited speeches on hospitality, tourism and cultural diplomacy.
He has been Adjunct Lecturer at the Department of Tourism Economics & Management, University of the Aegean and the Department of Organization Management, Marketing and Tourism, International Hellenic University and has been appointed as an Adjunct Faculty Member at the Hellenic Open University. He had also served as the Academic Director of the Hotel and Tourism Management Department of BCA. From his previous position as an Adjunct Lecturer at the Athens University of Economics and Business, he had been responsible for the courses of Services Marketing and Tourism Marketing. He is also the Founder and Editor-in-chief of “the voyager voice.”
In a progressive career path focusing on bridging the marketing academic/practitioner gap, he specializes in the services industry with solid academic background and accumulated practical experience. He has performed professional achievements within research organizations, the services industry and dynamic innovation ecosystems, along with a proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers (balanced market orientation).
Served as Marketing and Communication Manager at Corallia with acquired knowledge on innovation cluster services and youth entrepreneurship initiatives, ensuring the implementation of the corporate marketing communication strategy. Throughout the years, he has provided consulting services in the field of destination management and tourism satellite account, customer satisfaction and guest loyalty and collaborated with the European Marketing Academy. In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events such as ITB Berlin.
Also served as an auditor and registered expert for EU programs and organizations at the national and European levels. As an official representative in the European Council of Doctoral Candidates and Junior Researchers, he participated in special workgroups in the frame of the European Research Area.
Book Chapters
[1] Kladou S., Psimouli M., Skourtis G., Giannopoulos A., Eskitark N.H. (2021). “Shedding Light Upon the Shadows: Exploring the link between country destination image and dark tourism.” In Goodfellow Publishers (eds) “Tourism Dynamics: New Perspectives and Changing Directions.” (under review)
[2] Salamoura M., Giannopoulos A., and Moumouri F. (2020). “Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines.” In: Kavoura A., Kefallonitis E., Theodoridis P. (eds) “Strategic Innovative Marketing and Tourism.” Springer Proceedings in Business and Economics. Springer, Cham. (https://doi.org/10.1007/978-3-030-36126-6_96)
Journal Papers (Appeared / accepted)
[1] Giannopoulos, A., Skourtis, G., and Piha, L. (2021). “Destination branding and co-creation: a service ecosystem perspective.” Journal of Product Brand & Management, 30(1), 148-166. (https://dx.doi.org/10.1108/JPBM-08-2019-2504)
[2] Giannopoulos, A., Skourtis, G., Kalliga, A., Dontas, D., Paschalidis, D., (2020). “Co-creating high-value hospitality services in the tourism ecosystem: towards a paradigm shift?” Journal of Tourism, Heritage & Services Marketing, 6(1), 3-8. (https://dx.doi.org/10.5281/zenodo.3822065)
[3] Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D, and Koniordos, M. (2019). “Value Co-Creation and Customer Citizenship Behavior.” Annals of Tourism Research, 78, 102742. (https://doi.org/10.1016/j.annals.2019.102742)
[4] Assiouras, I., Skourtis, G., Koniordos, M., and Giannopoulos, A.A. (2015). “Segmenting East Asian tourists to Greece by travel motivation.” Asia Pacific Journal of Tourism Research20(12), 1389-1410. (https://doi.org/10.1080/10941665.2014.982140)
[5] Kladou, S., Giannopoulos, A.A., and Mavragani, E.P. (2015). “Destination brand equity research from 2001 to 2012”. Tourism Analysis 20(2), 189-200. (https://doi.org/10.3727/108354215X14265319207399)
[6] Kladou, S., Giannopoulos, A.A., and Assiouras, I. (2014). “Matching tourism type and destination image perceptions in a country context.” Journal of Place Management and Development 7(2), 141-152. (https://doi.org/ 10.1108/JPMD-11-2013-0024)
[7] Avlonitis, G.J., and Giannopoulos, A.A. (2012). “Balanced Market Orientation: Qualitative Findings on a Fragile Equilibrium.” Managing Service Quality 22(6), 565-579. (https://doi.org/10.1108/09604521211287543)
[8] Giannopoulos, A. A., and Mavragani, E. P. (2011). “Traveling through the Web: A first step toward a comparative analysis of European National Tourism Websites.” Journal of Hospitality Marketing & Management 20(7), 718-739. (https://doi.org/10.1080/19368623.2011.577706)
Conference papers (Appeared/accepted)
[1] Giannopoulos, A., Giakoumaki, C., Pantazi, A., Assiouras, I., Mavragani, E., and Skourtis, G., “Online Travel Inspiration in an unstable world: Balancing Risks and Desires in the Covid-19 era”, TOURMAN 2021: 4th International Scientific Conference: Restarting tourism, travel and hospitality: The day after, International Hellenic University, Greece, 21-23/05/2021.
[2] Giannopoulos, A., Livas, C., and Achlada C., “ Is destination image instagrammable? Co-creating value through Social Media Content”, TOURMAN 2021: 4th International Scientific Conference: Restarting tourism, travel and hospitality: The day after, International Hellenic University, Greece, 21-23/05/2021.
[3] Kalliga, A., Giannopoulos, A., and Skoultsos, S., “The effect of value co-creation on virtual tourism experience and destination image in a cultural heritage context: the case of Rhodes – a work in progress,” TOURMAN 2019: Tourism, travel and hospitality at crossroads: The way ahead, International Hellenic University, Thessaloniki, Greece, 24-27 October 2019.
[4] Kalliga, A., Giannopoulos, A., and Skoultsos, S., “The effect of value co-creation on virtual tourism experience and destination image in a cultural heritage context: the case of Rhodes – a work in progress,” TOURMAN 2019: Tourism, travel and hospitality at crossroads: The way ahead, International Hellenic University, Thessaloniki, Greece, 24-27 October 2019.
[5] Kalliga, A., Giannopoulos, A., and Skoultsos, S., “The effect of value co-creation on virtual tourism experience and destination image in a cultural heritage context: the case of Rhodes – a work in progress,” TOURMAN 2019: Tourism, travel and hospitality at crossroads: The way ahead, International Hellenic University, Thessaloniki, Greece, 24-27 October 2019.
[6] Salamoura, M., Giannopoulos, A., and Moumouri, F., “Tourists’ perceptions and intended behavior thanks to celebrity endorsement: Antetokounmpo invites you to Santorini with Aegean Airlines,” ICSIMAT 2019, International Conference on Strategic Innovative Marketing and Tourism, University of West Attica, Chios and Mytilene islands, Greece, 17-21 July 2019.
[7] Andriopoulou, M., Skourtis, G., Giannopoulos, A., Strapchuk, S., and Koniordos, M., “Understanding value co-destruction in tourism service ecosystem,” 11th International Scientific Conference, Science and Higher Education in Function of Sustainable Development – SED, College of Applied Sciences Užice, Drvengrad, Mećavnik, Serbia, 24-25 May 2019.
[8] Bounias, C., and Giannopoulos, A., “The effects of residents’ perceptions of tourism development and overall life satisfaction on value co-creation: a study in progress on the Hellinikon Project,” TTRA 2019 Europe Chapter Conference, Bournemouth University, Bournemouth, United Kingdom, 8-10 April 2019.
[9] Kalliga, A., and Giannopoulos, A., and Skoultsos, S., “Exploring the effect of value co-creation on virtual tourism experience in a cultural heritage context: the case of Rhodes – a work in progress,” TTRA 2019 Europe Chapter Conference, Bournemouth University, Bournemouth, United Kingdom, 8-10 April 2019.
[10] Giannopoulos, A., and Skourtis, G., “En route to the travel service ecosystem: welcomers and travelers on the world map,” TOURMAN 2018: 2nd International Scientific Conference: In search of excellence in tourism, travel and hospitality, Alexander Technological Educational Institute of Thessaloniki, Rhodes, Greece, 25-28 October 2018.
[11] Andriopoulou, A., Skourtis, G., and Giannopoulos, A., “An investigation of the effect of website performance on value co-creation! The mediating role of emotions”, TOURMAN 2018: 2nd International Scientific Conference: In search of excellence in tourism, travel and hospitality, Alexander Technological Educational Institute of Thessaloniki, Rhodes, Greece, 25-28 October 2018.
[12] Kalliga, A., Dontas, D., Paschalidis, D., Giannopoulos, A., Skourtis, G.and Sarikas, K., “Welcome to Rhodes! An empirical study on high-value hospitality services based on the institutional theory”, TOURMAN 2018: 2nd International Scientific Conference: In search of excellence in tourism, travel and hospitality, Alexander Technological Educational Institute of Thessaloniki, Rhodes, Greece, 25-28 October 2018.
[13] Papadis, V., Andriopoulou, A., Skourtis, G., Assiouras, J., and Giannopoulos, A., “From service failure in restaurants to post-recovery behavioural intentions: the role of psychological needs,” TOURMAN 2018: 2nd International Scientific Conference: In search of excellence in tourism, travel and hospitality, Alexander Technological Educational Institute of Thessaloniki, Rhodes, Greece, 25-28 October 2018.
[14] Giannopoulos, A., Kapareliotis, I, and Psimouli, M., “Patriotism: an umbrella construct for city branding and sports events, “9th EMAC Regional Conference, University of Economics, Prague, Czech Republic, 12-14 September 2018.
[15] Giannopoulou, F., and Giannopoulos, A., “Strategies for Crisis Preparedness of Tourism Destinations: the case of Kos earthquake,” 6th International Conference on Contemporary Marketing Issues, Alexander Technological Educational Institute of Thessaloniki, Manchester Metropolitan University supported by the Greek Marketing Academy, Athens, Greece, 27-29 June 2018.
[16] Bekyras, A.S., and Giannopoulos, A., “One picture, a thousand words — an empirical investigation of destination image from the perspective of tourists and other tourism stakeholders: the case of Monemvasia,” International Conference on Business & Economics of the Hellenic Open University 2018, Athens, Greece, 11-12 May 2018.
[17] Giannopoulos, A.A., Piha, L.P. and Pappa, E., “Destination Branding Effectiveness: the case of France and Greece,” 4th International Conference on Contemporary Marketing Issues, Alexander Technological Educational Institute of Thessaloniki, Manchester Metropolitan University supported by the Greek Marketing Academy, Heraklion, Crete, Greece, 22-24 June 2016.