Dr. George Skourtis is an Assistant Professor in the Department of Tourism, Hospitality, and Sports at ACG and a member of the Center of Excellence in Food, Tourism & Leisure (CoEFTL). He holds a Ph.D. in Management Sciences from Toulouse University 1, Capitole, France, an MSc in Economic and Business Strategy from the University of Piraeus, Greece, and a BSc in Tourism and Business Administration from Technological Education Institute of Piraeus, Greece. Prior to that, he was a Senior Lecturer in Marketing at Canterbury Christ Church University, UK. Dr. Skourtis has published articles in international peer-reviewed journals and in international conferences. His work has been cited 332 times with h-index 9 (Google Scholar Citations). His research interests include marketing theory, marketing services, tourism marketing and consumer behavior.
Latest Publications in Refereed Journals
Assiouras, I., Skourtis, G., Giannopoulos, A. Buhalis, D. & Karaosmanoglu, E. (2022). Testing the relationship between value co-creation, perceived justice and guests’ enjoyment, Current Issues in Tourism.
Giannopoulos, A., Skourtis, G., and Piha, L. (2021). “Destination branding and co-creation: a service ecosystem perspective.” Journal of Product Brand & Management, 30(1), 148-166.
Giannopoulos, A., Skourtis, G., Kalliga, A., Dontas, D., Paschalidis, D., (2020). “Co-creating high-value hospitality services in the tourism ecosystem: towards a paradigm shift?” Journal of Tourism, Heritage & Services Marketing, 6(1), 3-8.
Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D, and Koniordos, M. (2019). “Value Co-Creation and Customer Citizenship Behavior.” Annals of Tourism Research, 78, 102742.
Book Chapters
Kladou, S., Psimouli, M., Skourtis, G., Giannopoulos, A. & Eskitark, N.H. (2021) “Chapter 8 Shedding light upon the shadows Exploring the link between country destination image and dark tourism” In: Pappas, N. & Farmaki, A. (ed). Oxford: Goodfellow Publishers
Conference Proceedings
Assiouras, I., Skourtis, G., Giannopoulos, A. and Koniordos, M. (2018), “The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context”, 47th EMAC Annual Conference, Glasgow, United Kingdom, 29 May – 1 June 2018.