Dr. Irene Karayianni

CONTACT INFO

EDUCATION

Dr. Irene Karayianni is an Associate Lecturer I in the Department of Psychology at The American College of Greece (ACG) and is a fellow in the ACG Center of Teaching and Learning. Dr. Karayianni has a PhD on Experimental Cognitive Psychology from the University of Sussex, and an Advanced Certificate in Strategic Pharmaceutical Marketing from EEFAM & University of Piraeus. Her academic research, which has focused on student engagement as well as memory awareness, has been presented at international and European conferences and published in peer-reviewed journals. Dr. Karayianni has extensive experience in Consumer Psychology, Social Research, Marketing, Business Analytics, and Industrial Psychology. She has held positions in Marketing and Consumer Insights in Pharmaceutical and Market Research companies, and the Center for Renewable Energy Sources. She has been involved in European and national projects on energy performance of buildings regulation, pharmaceuticals, FMCG, telecoms, food & beverage, personal care, and education, among others. Examples of projects include consumer perceptions, employee engagement and culture, impact of marketing activities, performance measurement, forecasting, competitive intelligence, customer segmentation, commercial trade channel management, new product development, mass media consumption, brand image, etc. Dr. Karayianni conducted a qualitative study for the development of the new ACG website. She is also a Mentor at Women on Top, a mentoring community, where she provides empowerment to mentees so that they can manage their soft skills and enhance their emotional intelligence and self-motivation. Dr. Karayianni is a peer reviewer in academic journals, and a Member of the RAISE (Researching, Advancing, & Inspiring Student Engagement) network and the Society for the Teaching of Psychology.