ACG 150

Pavlos A. Vlachos, PhD

Theodore Papalexopoulos Chair in Sustainability and Associate Professor of Marketing, Alba Graduate Business School



Athens University of Economics & Business
PhD, Management Science & Technology
2003 – 2006

National Technical University of Athens
2000 – 2002

Athens University of Economics & Business
BSc, Management Science & Marketing
1996 – 2000

Pavlos A. Vlachos (PhD) is Associate Professor of Marketing at ALBA Graduate Business School, The American College of Greece (with tenure). He has served as the academic director of the Alba MBA (AMBA accredited) and his teaching includes Research Methods, Strategic Marketing, Marketing Analytics and Corporate Social Responsibility. His current research explores organizational social evaluations and particularly how different stakeholders—including employees, job seekers, customers, investors and financial analysts—understand and react to Corporate Social Responsibility & Sustainability. He serves on the editorial board of Journal of Business Research and his work has appeared among other in, Human Relations, Harvard Business Review, Journal of Organizational Behavior, Journal of the Academy of Marketing Science, Journal of Business Ethics, European Journal of Information Systems, Industrial & Organizational Psychology (Perspectives), Industrial Marketing Management, Journal of Business Research, International Journal of Human Resource Management, and California Management Review (Insights). He has been awarded a PriceWaterhouseCoopers scholarship for academic excellence, a best paper award at the 16th European Conference of Information Systems and he has been a recipient of a Unilever Research grant. Before joining the academia he worked as a sales representative for a major publishing house.


Journal Articles

Kioses, l., Vlachos, P.A., Doukidis, G.D., Vrechopoulos, A. (2021). “Phasing Out Single-Use Plastics in Grocery RetailingCalifornia Management Review (Insights)

Vlachos, P.A., Avramidis, P., Panagopoulos, N., (2020) “How to Optimize Your Company’s Approach to Data Privacy,” Harvard Business Review

Theoharakis, V., Mylonopoulos, N., Vlachos, P.A. “Who should care about the Facebook ad boycott?California Management Review (Insights)

Vlachos P.A, Panagopoulos, N., Bachrach, D., Morgeson, F.P. (2017). “The effect of managerial and employee attributions of corporate social responsibility initiatives,” Journal of Organizational Behavior, vol. 38, no. 7, pp. 1111-1129

Gabler, C., Panagopoulos, N., Vlachos, P., & Rapp, A., (2017). “Exploring the Meaning of “Sustainability” in Business: An International Manufacturing Perspective, Corporate Social Responsibility and Environmental Management, vol. 24, no. 4., 261-272

Voliotis, S., Vlachos, P.A., and Epitropaki, O. (2016). “Perception-induced effects of Corporate Social Irresponsibility (CSiR) for Stereotypical and Admired Firms,” Frontiers in Psychology, vol. 7, 970

Panagopoulos, N., Rapp, A., & Vlachos, P.A. (2016). “I Think They Think We Are Good Citizens: Meta-Perceptions as Antecedents of Employees’ Reactions to Corporate Social Responsibility,” Journal of Business Research, vol. 69, no. 8, pp. 2781-2790 (authors equally contributed)

Vlachos, P.A., Krepapa, A., Koritos, C., Tasoulis, K., & Theodorakis, I. (2016). “Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frames,” Corporate Reputation Review, vol. 19, no. 1, pp. 4-21 (ABS 1)

Vlachos, P., Panagopoulos, N., & Rapp, A. (2014). “Employee Cognitions of and Behaviors towards Corporate Social Responsibility Programs: A Multi-study Investigation of Direct, Moderating, and Cascading Effects,” Journal of Organizational Behavior, vol. 35, no. 7, pp. 990-1017

Vlachos, P., Panagopoulos, N., Singh, R., Singh, R.K., & Theotokis, A. (2014). “How and When Do Corporate Social Responsibility Initiatives Impact on Customer-Facing Employees? Evidence from India and the Netherlands,” International Journal of Human-Resource Management, vol. 25, no. 22, pp. 3086-3112

Lekakos, G., Vlachos, P., & Koritos, C.D. (2014). “Green is Good But Usability is Better: Consumer Reactions to Environmental Initiatives in Web-Based Electronic Services,” Ethics & Information Technology, vol. 16, no. 2, pp. 103-117

Vlachos, P., Panagopoulos, N., & Rapp, A., (2013). “Feeling Good by Doing Good: Employee CSR-Induced Attribution, Job Satisfaction, and Charismatic Leadership,” Journal of Business Ethics, vol. 118 no. 3, pp. 577-588 (N. Panagopoulos & A. Rapp equally contributed to this study)

Vlachos, P., Epitropaki, O., Panagopoulos, N., & Rapp, A. (2013). “Causal Attributions and Employee Reactions to CSR,” Industrial & Organizational Psychology, vol. 6, no. 4, pp. 334-337

Drossos, D. A., Giaglis, G. M., Vlachos, P. A., Zamani, E. D., & Lekakos, G. (2013). “Consumer Responses to SMS Advertising: Antecedents and Consequences,” International Journal of Electronic Commerce, vol. 18, no. 4, pp. 105-136

Vlachos, P., Krepapa, A., & Panagopoulos, N., & Tsamakos, A. (2013). “Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty,” Corporate Reputation Review, vol. 16, no. 4, pp. 248–262)

Vlachos, P., (2012). “Corporate Social Responsibility and Emotional Attachment: The Moderating Role of Individual Traits,” European Journal of Marketing vol. 46, no. 11/12, pp. 1559-1581

Vlachos, P. & Vrechopoulos A. (2012). “Consumer-Retailer Love & Emotional Attachment: Some Antecedents & Personality Moderators,” Journal of Retailing & Consumer Services, vol. 19, no. 2, pp. 218-228

Vlachos, P., Vrechopoulos, A. & Pramatari, K. (2011). “Too Much of a Good Thing: Curvilinear Effects of Service Evaluation Constructs and the Mediating Role of Trust,” Journal of Services Marketing, vol. 25, no. 6, 440-450

Vlachos, P., Giaglis, G., Lee, I. & Vrechopoulos, A., (2011).  “Electronic Perceived Service Quality: Results from a Cross-National Study in the Context of Mobile Internet Services,” International Journal of Human-Computer Interaction, vol. 27, no. 3, 217-244

Vlachos, P., Theotokis, A. & Panagopoulos, N. (2010). “Sales-Force Reactions to Corporate Social Responsibility: Attributions, Outcomes and the Mediating Role of Trust,” Industrial Marketing Management, vol. 39, no. 7, 1207-1218

Vlachos, P., Theotokis, A., Pramatari, K., & Vrechopoulos, A. (2010). “Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety,” European Journal of Marketing, vol. 44, no. 9/10, pp. 1478-1499  [Included in the 40 most-cited articles (24th) published in EJM between 2010-2014 (450+published articles), EJM h5 index=40]

Vlachos, P., (2010). “Predictors and Outcomes of Corporate Social Responsibility: A Research Framework,” International Journal of Business Governance and Ethics, vol. 5, no. 4, pp.  343-359)

Vlachos, P., (2010). “Methods for detecting non-linear effects in latent variable structural equation models: an exhibition of the two-stage least squares method,” The Marketing Review, vol. 11, no. 2, pp. 135-145

Vlachos, P., Tsamakos, A., Vrechopoulos, A. & Avramidis, P., (2009). “Corporate Social Responsibility: Attributions, Loyalty and the Mediating Role of Trust,” Journal of the Academy of Marketing Science, vol. 37, no.2, pp.  170-180 [5th most-cited article published in JAMS between 2009-2013 (258 published articles)]

Theotokis, A., Vlachos, P., & Pramatari, K. (2008). “The Moderating Role of Customer-Technology Contact on Attitude Towards Technology-Based Services,” European Journal of Information Systems, vol. 17, no.4, pp. 343-351

Vlachos, P. & Vrechopoulos A. (2008). “Determinants of Behavioral Intentions in the Mobile Internet Services Market,” Journal of Services Marketing, vol. 22, no. 6, pp. 280-291 [One of the most-cited articles published in Journal of Services Marketing between 2008-2012]

Vlachos, P., Vrechopoulos, A. & Pateli, A. (2006). “Drawing Emerging Business Models for the Mobile Music Industry,” Electronic Markets, vol. 16, no. 3, pp. 154-168

Vlachos, P., Vrechopoulos, A. & Doukidis, G. (2003). “Exploring Consumer Attitudes towards Mobile Music Services,” International Journal on Media Management, vol. 5, no. 2, pp. 138-148


Book Chapters

Voliotis, S., & Vlachos, P.A., (2019, Invited) “Corporate social responsibility, causal attributions and country’s legal origin,” In Leonidou, L., Katsikeas, K., Samie, S., & Leonidou, C. (Eds.), Socially-responsible international business: Critical issues and the way forward, Edward Elgar: UK



Kay, A., Charles, T., Vlachos, P.A., Reb, J. “Mindfully Outraged: Mindfulness Amplifies Retribution via Moral Outrage at Third-Party Injustice,” Accepted: 81st Annual Meeting of the Academy of Management, 29 July – 4 August 2021

Kassinis, G. I., Kay, A. A., Papagiannakis, G., & Vlachos, P. (2019, July). Corporate Social Hypocrisy and Firm Sales. In Academy of Management Proceedings (Vol. 2019, No. 1, p. 14467). Briarcliff Manor, NY 10510: Academy of Management

Kay, A., Charles-Masters, T., Vlachos, P.A., Reb, J. (2019, July), Mindfulness Heightens Moral Emotions yet Lowers Punishment of Corporate Deviance. In Academy of Management Proceedings (Vol. 2019, No. 1, p. 16102). Briarcliff Manor, NY 10510: Academy of Management

Tasoulis, K., Vlachos, P.A., Kay, A. (2019; June). Who cares about corporate social responsibility? An organizational justice perspective. In European Academy of Management Proceedings

Bachrach, D. G., Vlachos, P., Morgeson, F., & Irwin, K. (2017, January), “Job Seekers’ Reactions to Configurational Variation in CSR Investment,” In Academy of Management Proceedings (Vol. 2017, No. 1, p. 11391). Academy of Management

Bachrach, D. G., Vlachos, P., Morgeson, F., & Hood, A. C. (2017, January), “Employee Reactions to Corporate Moral Events,” In Academy of Management Proceedings (Vol. 2017, No. 1, p. 11374). Academy of Management

Voliotis, S., Vlachos, P.A., Epitropaki, O., (2015). “Microfoundations of corporate social responsibility: CSR induced perceptions of communality and their behavioral effects”, 4th International Conference on Social Responsibility, Ethics and Sustainable Business (ICSR 2015)-American College of Greece, Athens, Greece, 8-9 October 2015

Vlachos, P., Panagopoulos, N., Singh, R., Sing, R., & Theotokis, A. (2011). “CSR Effects on Salespeople,” Winter Educators’ Conference 2011 – American Marketing Association, February 18-20, Austin, Texas

Vlachos, P.A., A. Theotokis, and N.G. Panagopoulos (2009). “Sales force reactions to corporate social responsibility,” Houston Conference in Selling and Sales Management, Marketing Science Institute & University of Houston’s Sales Excellence Institute, Eds. Steven P. Brown and Michael J. Ahearne, April 2-4, Houston, U.S.A.

Vlachos, P.A., & Theotokis, A. (2009). “Electronic Service Quality in Mobile Music Services: Comparing Different Second-Order Measurement Specification,” In Poulymenakou, A., Pouloudi, N., Pramatari, K. (eds) 4th Mediterranean Conference on Information Systems, Athens, Greece, September 25‐27. CD ROM

Theotokis, A., Vlachos ,P. and  Pramatari, K. (2008). “The Role of Customer-Technology Contact in Consumer Attitude towards Innovative Retail Services,” Ιn Proceedings of the 37th EMAC Conference, Keith Perks (Ed.), Brighton: European Marketing Academy

Theotokis, A., Vlachos, P. and Pramatari, K. (2008). “The Moderating Role of Customer-Technology Contact on Attitude towards Technology-based Services,” In 16th European Conference on Information Systems (Golden W, Acton T, Conboy K, van der Heijden H, Tuunainen VK eds.), 2556-2567, Galway, Ireland. (BEST PAPER AWARD)

Vlachos, P. & Theotokis, A. (2008). “Sales-Force Reactions to Corporate Social Responsibility: The Moderating Role of Job Satisfaction and Individual Traits,” 2nd International Conference of the Global Sales Science Institute, June 25-27, Athens, Greece

Vlachos, P., Pramatari, K., Vrechopoulos, A., & Doukidis, G.  (2006). “Consumer Satisfaction and Trust  towards the Super-Market Retail Channel,”  13th International Conference in Retailing and Consumer Services, July 9-12, Budapest, Hungary (abstract)

Vlachos, P. & Vrechopoulos, A. (2006). “Online Entertainment Business Models: Some Preliminary Findings for the Mobile Music Industry and Research Calls for the iTV Landscape,” Proceedings of the Euro iTV International Conference, 25-26 May, Athens, Greece

Desiniotis, C., Lambropoulou, K., Talvitie, I., Vassiliou, C., Vlachos, P. and Vrechopoulos, A. (2005). “Advanced Mobile Streaming: Multimedia Streaming of Interactive Content Across Mobile Networks,” Proceedings of the 23rd IASTED Multi-Conference on Applied Informatics, February 14-16, Innsbruck, Austria (equal contribution)

Vlachos, P. & Vrechopoulos, A. (2004).  “Emerging Customer Trends Towards Mobile Music Services,” ACM International Proceeding Series, Vol. 60., pp. 566-574, (Presented at the 6th International Conference on Electronic Commerce, October 25-27, Delft, The Netherlands)

Koutsiouris, V., Vlachos, P. & Vrechopoulos, A. (2004). “Developing & Evaluating Mobile Entertainment Applications,” Lectures Notes in Computer Science, vol. 3166, pp. 513-517

Vlachos, P. & Vrechopoulos, A. (2003). “Predictors of Consumer Attitudes Towards Mobile Music Services,” in 2nd International Mobile Business Conference (Giaglis GM, Werthtner H, Tschammer V, Froeschl KA eds.), 403-417, Vienna, Austria

Vlachos, P. and Vrechopoulos, A. (2003). “Key Success factors in the Emerging Landscape of Mobile Music Services,” in Ng, K., Busch, C. and Nesi, P. (Eds.) 3rd International Conference on Web Delivering of Music (WEDELMUSIC 2003), IEEE Computer Society, September 15-17, Leeds, UK, pp.27-30


Other Publications

TruValue Labs: Το «πράσινο» επενδυτικό εργαλείο του μέλλοντος” (December 21, 2020); Money Review (Kathimerini; Interview)

Vlachos, P.A., Avramidis, P., & Panagopoulos, N. “Πώς να βελτιστοποιήσετε την επίδοση της εταιρείας σας ως προς την προστασία της ιδιωτικότητας των δεδομένων”, Kathimerini (September 19, 2020)

Vlachos, P.A. “Covid – 19 και EKE: Παραδόξως μια μεγάλη ευκαιρία για τις επιχειρήσεις;” Kathimerini (May 31, 2020; Sunday print edition; special issue on CSR)

Vlachos, P.A. “Covid – 19 και Βιώσιμη Ανάπτυξη”. Kathimerini (May 7, 2020)

Tasoulis, K., Vlachos, P.A., Theriou, G., & Cabolis C. “Ταλέντα και Επιχειρήσεις στην Ελλάδα: Μια Δύσκολη Συμβίωση”. (October-December 2019; Leading EASE; the Quarterly Journal of the Association of CEOs in Greece)

Tasoulis, K., Vlachos, P.A., Theriou, G., & Cabolis C. (by Lina Giannarou) “Ελληνικές Επιχειρήσεις: O Άγνωστος Χ στο Brain Drain,” Kathimerini (June 30, 2019; Sunday print edition; July 1st online version)

Media mentions: 9.84 Athens Radio; ERA Radio (1o); WDR – German Public Radio; Technical Chamber of Greece Newsletter; FACT.

Vlachos, P. “Πώς η εξουσία επιδρά στον ανθρώπινο εγκέφαλο και ευνοεί την διαφθοράHuffington Post (December 07, 2017), (On how power impairs the brain and promotes corruption)

Vlachos, P. “CSR, Company Purpose, and Trust,” Business Partners, (November – December 2017 issue)

Vlachos, P. “Αποδίδει μισθολογικά ένα MBA;” (June, 2017)

Vlachos, P. “Business Education: Απαραίτητη επένδυση αξίαςHR Professional, (in Greek; Interview), (May, 2017)

Vlachos, P. “CSR και εργασιακός εθελοντισμός – οδηγίες προς ναυτιλλομένους,” HR Professional (March, 2017)

Vlachos, P. “Επιδημιολογία, Πρακτικές Μανατζμεντ και Εταιρική Κοινωνική Ευθύνη,” Leading Employers in Greece (ICAP), TA NEA Σαββατοκύριακο (in Greek), (July, 2016)

Vlachos, P. “Οδηγεί η Εταιρική Κοινωνική Ευθύνη (ΕΚΕ) σε Εταιρική Κοινωνική Ανευθυνότητα (ΕΚΑ);”, Leading EAΣΕ (March 2016)

Vlachos, P. “From Virtue to Villainy: Volkswagen Scandal Explained Using Social Psychology,” Business Partners, (January-February 2016, vol. XV, no. 82

Vlachos, P. “O Στιγματισμός των Δημοσκοπήσεων,”  (October 14, 2015)   (On the Stigmatization of [Voting] Public Opinion Polls)

Vlachos, P. “Designing Cause-Related Marketing Campaigns that Work,” Business Partners, September-October 2015, vol. XIV, no. 80

Vlachos, P. “Δημιουργεί η Εταιρική Κοινωνική Ευθύνη (Επιχειρηματική) Αξία;” Leading Employers in Greece (ICAP), TA NEA Σαββατοκύριακο (in Greek), (July 18, 2015)

Vlachos, P. “Το Παρεξηγημένο Επάγγελμα του Δημοσκόπου,” (in Greek) (May 20, 2014),  (the Misunderstood Public Opinion Poller)

Vlachos, P. “Corporate Social Responsibility & Employees,” Business Partners, March-April, 2014

Vlachos, P., Koritos, C., &  Koelemeijer, K. “Consumer Ethnocentrism: A cure or a course for EU debt crisis?”  Business Review Europe, March 2013

Vlachos, P. “Quo Vadis, Marketeer? Επιστημονικό Marketing, Special Issue “Η Εκπαίδευση Σήμερα,” September 2012 (in Greek)

Koritos, C., & Vlachos, P. “Καταναλωτική Συμπεριφορά Σε Περιόδους Κρίσης kαι Επιπτώσεις Στο Μάρκετινγκ?” Επιστημονικό Marketing, Special Issue «Η Εκπαίδευση Σήμερα», March 2013 (in Greek)

Vlachos, P., (2007) “Can Building Trust Suffer From Diminishing Returns?,” International Commerce Review – ECR Journal, Vol. 7, no. 1, pp. 4-5

Vlachos, P. & Vrechopoulos A. (2007) “Mobile Marketing: Achieving Competitive Advantage through Wireless Technology,” Journal of Services Marketing, vol. 21, no. 7– Book Review

Vlachos, P. (2006). Linear and Non-Linear Effects of Consumer Trust Determinants in the Retail Sector, in G. Doukidis (Ed.), Doctoral Studies in Management Science & Technology, In Honor of Professor Amedeo R. Odoni