ACG 150

At VERDE.TEC 2025, the AFIS panel on “The Role of Communication in Environmental Protection,” explored how strategic messaging drives real change. Experts stressed that communication must go beyond raising awareness—it should inspire action. Rania Assariotaki highlighted the need for solution-focused narratives over dystopian ones, especially in climate discourse. She also underscored the absence of Gen Z voices in sustainability debates despite their strong eco-consciousness. The discussion reinforced that effective communication, youth engagement, and education are key to advancing environmental responsibility.

Read more about this event here.